Experts Agency FB + Hyros Tracking 101 Quiz
Facebook Tracking
- All funnels should have what two types of pixel events installed? (Hint. ‘Lead’ is an example of one type)
- What are the two ways that pixel events can be fired back to Facebook? (Not the same answer as the previous question)
- To set up the Facebook pixel, what code do we need to take and where do we need to install it?
- To set up pixel EVENTS, what is the line of code that we need to add to the code from the previous question?
- Say in a VSL funnel that goes… Ad -> Landing Page -> Opt-In to watch a 30 minute VSL -> Calendar Page -> Booked Call, we want to optimize for a funnel step after opt-in but before they actually book the call. What are all the possible events we could set up? (There’s at least two)
- What’s the easiest way to tell whether or not a funnel’s pixels are firing off?
- Set up a funnel’s worth of events using Google Tag Manager. The funnel is 5 steps long. Ad -> Landing Page -> Opt-in//30 minute VSL page -> Calendar Page -> Booked Call. Set up ALL the events for all the pages including the Hyros pixel script. Shoot a loom of this process.
Hyros Tracking
- What is the purpose of using Hyros? (As opposed to ads manager data)
- What three main data points does Hyros allow us to track?
- To track additional data points based off of what part of the funnel our leads have visited, we can use _____ rules to apply ______
- There are three types of tags in Hyros. What are they and what are they used for?
- What is the purpose of connecting your domain inside Hyros?
- To install Hyros on a funnel, simply take the _________ and put it _________ (Separate answers with a comma)
- To QA whether or not Hyros is working on a funnel, we can use a chrome extension called…
- If Hyros isn’t working, what are the three possible things that could be improperly installed?
- Where do you go to check for thing #1? (Shoot a loom if it's easier to show)
- Where do you go to check for thing #2? (Shoot a loom if it's easier to show)
- Where do you go to check for thing #3? (Shoot a loom if it's easier to show)
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